About My Craft
"I didn’t learn visual merchandising in school —I learned it in the streets, In windows, In moments that stopped me in my tracks.
Here are a few of the scenes, artists, designers and accidents that
shaped the way I look at the world"
Tim Burton
The poetry of the outsider.
A reminder that character, imperfection, and emotion create unforgettable worlds.
Studio Ghibli
Where detail becomes emotion.
A perfect description of the hand-drawn craft
David Lynch
Dream logic.
A world where beauty hides in ambiguity, and every detail holds a secret
Martin Margiela
Concept as craft.
Making objects that question meaning, value, and perception — and turn fragility into strength.
Dries Van Noten
Emotion in fabric.
Colour, texture, and silhouette used as storytelling tools, not decoration
Carl De Keyzer
The calm inside hardship.
A moment that raises more questions than it answers — stark reality shown without drama, where humanity quietly persists
Alber Elbaz for Lanvin
Portal to a dream.
Because his windows didn’t show a scene — they opened a world